Become an Advertising or Marketing Industry Professional
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Advertising, Marketing, PR and Communications Career Highlights
What is an Advertising or Marketing Industry Professional ?
Advertising, public relations, promotions, marketing, and sales managers coordinate their companies’ advertising, promotions, marketing strategy, market research, product development, sales, pricing, and public relations activities.
In smaller companies, the owner or chief executive officer might assume all marketing, sales, advertising, promotions, and public relations responsibilities.
In larger firms, which tend to offer numerous products and services on a national or worldwide scale, an executive vice president often directs overall marketing, advertising, sales, promotions, and public relations policies.
Education & Training
Employers prefer a bachelor’s or master’s degree in business administration with an emphasis on marketing. Courses in management, business law, accounting, economics, mathematics, finance, and statistics are crucial. Additionally, the completion of an internship while the candidate is in school is strongly recommended. In highly technical industries, such as computer or electronics manufacturing, a bachelor’s degree in engineering or science, in conjunction with a master’s degree in business administration, is preferred.
Advertising, Marketing, PR and Communications Salary Range
$ 97,540 - Annual Advertising, Marketing, PR and Communications Degree Salary
$ 29,300 - Average U.S. Salary
Data Source: U.S. Bureau of Labor Statistics ( 2006 )
Advertising, Marketing, PR and Communications Job Outlook
Average job growth is projected, but strong competition is expected for these very coveted jobs.
Employment change: employment is expected to increase by 12 percent through 2016.
Average Median Salary
Median annual earnings of wage and salary for promotions and advertising managers in May 2006 in the advertising and related services industry were $97,540, as reported by the United States Bureau of Labor Statistics.