Become an Advertising or Marketing Industry Professional

Advertising, public relations, promotions, marketing, and sales managers coordinate their companies’ advertising, promotions, marketing strategy, market research, product development, sales, pricing, and public relations activities.

In smaller companies, the owner or chief executive officer might assume all marketing, sales, advertising, promotions, and public relations responsibilities.

In larger firms, which tend to offer numerous products and services on a national or worldwide scale, an executive vice president often directs overall marketing, advertising, sales, promotions, and public relations policies.

Education & Training

Employers prefer a bachelor’s or master’s degree in business administration with an emphasis on marketing. Courses in management, business law, accounting, economics, mathematics, finance, and statistics are crucial. Additionally, the completion of an internship while the candidate is in school is strongly recommended. In highly technical industries, such as computer or electronics manufacturing, a bachelor’s degree in engineering or science, in conjunction with a master’s degree in business administration, is preferred.